MEET THE PROCESS

Did you know our head office is in Vilvoorde? This is where our design team creates four collections a year. Each season starts with a fresh look at trends, colour combinations and everything that inspires us. From Copenhagen Fashion Week to nature and everyday city life: inspiration knows no limits.

We bring all these influences together and translate them into the distinctive CKS DNA. The team selects the trends that feel right for us and adds its own twist through unexpected colour combinations, tactile fabrics, great fits and unique designs. A few key pieces become the starting point for a complete capsule where everything effortlessly works together.

At CKS, design is all about teamwork. From choosing the right fabrics to reviewing prototypes and prints: throughout this creative process, we draw on each other's expertise, share ideas and refine every detail until it feels right. Step by step, each collection comes together as a cohesive whole that feels completely CKS.

Every print and artwork is created entirely in-house, from the first sketch to the digital design. Our print designer develops unique patterns and graphic details with that unmistakable CKS twist. This season's checked prints, for example, were built from scratch: colours and proportions are first tested on paper and digitally, then refined using the first fabric samples.

The Afghan hound from the Dog Walker Club came straight from our print designer's pen and found its way onto labels, knit patterns, embroidery and artwork. Giving each item its own signature.

A great design is one thing. Making sure it fits just right is where our product development team comes in. They look after the fit and quality of every garment, translating the design team's drawings into precise measurements and fits for our suppliers to work with.

From the first sample to the final garment, everything is carefully tried on, measured and fine-tuned. Does a sleeve need adjusting, should a pair of trousers fall slightly differently, or could the fit be even better? We keep refining until every item feels as good as it looks.

In Buying & Sourcing, creative ideas become finished products. For each item, we choose the right sourcing strategy and the manufacturer best suited to the design, keeping quality, expertise, price, timing and production capacity in mind.

There is plenty that goes into this: from purchasing and negotiating with suppliers to following up on price and quality agreements and building strong, lasting relationships with our manufacturers. At the same time, we keep looking for better materials, smarter production processes and more sustainable choices that reflect CKS's ambitions.

Merchandising keeps a close eye on the collection. What is flying off the shelves? Where is stock staying put? And where do we need more? By analysing sales figures and stock levels every week, the team keeps making adjustments. Sometimes that means sending extra pieces to a store, sometimes moving stock to another location.

These insights do much more than sit in a spreadsheet. They feed into the next collection, helping us decide how to allocate budgets and build the assortment. And when it is time for the sales or another commercial change? Merchandising knows exactly where the opportunities are.

From the warehouse to the shop floor: logistics makes sure every item reaches the right place at the right time. Deliveries, transport, orders and stock are closely monitored in collaboration with the warehouse team.

At CKS, every collection has its own story. Marketing & E-commerce turns that story into campaigns, shoots, content and events that reach and surprise our audience through social media, newsletters, window displays, the shop floor and our online store. New content trends, social formats or unexpected giveaways? We turn what is happening now into something that feels completely CKS. Always with a mix of fashion, fun and happy vibes.

Our online store keeps evolving too, so the collection always makes an impact and shopping stays effortless. From landing pages and shop-the-look edits to campaigns and improvements behind the scenes.

The CKS world goes beyond our own channels. Through collabs, press, influencers and brand ambassadors, we work with inspiring women who are a natural fit for CKS and bring the brand to life in an authentic way.

CKS goes beyond our own stores. Through Wholesale, the collection also finds its way into multibrand boutiques and online stores in Belgium and beyond.

From our showroom in Vilvoorde, our account manager presents the latest collection to buyers each season, builds on existing customer relationships and looks for new places where CKS feels right at home.

Behind the scenes, Sales Support keeps everything moving. From orders to deliveries, and questions about the collection, reorders, product images, returns or last-minute updates, we help customers and agents get what they need quickly. We create the packshots for agents and the collection book in-house, so every new collection is presented at its best. Our B2B portal also stays up to date, with all the information and images within easy reach.

Outside Belgium, we work with local agents who represent CKS in their own regions and introduce the collection to new and existing customers.

In our CKS stores, the collection takes centre stage. From the window displays to the outfits on the rails: everything is styled to make you want to explore, mix, match and try things on.

Our Retail Manager keeps a close eye on the stores and works with the store teams to spot opportunities. What is working well? How can we inspire even more? And what feedback are we hearing directly from customers? These insights are shared with the relevant teams at CKS, helping the collection, service and shopping experience keep evolving.

The Visual Merchandiser brings the styling and marketing story to the shop floor. Through striking window displays, inspiring outfit combinations and store visits, they make sure every store feels like CKS and the collection stays easy to shop.

Our store teams make the story personal. With their fashion knowledge, styling advice and attention to every customer, they help you find an outfit for every occasion, from everyday favourites and workwear to party looks.