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With October approaching, the month of breast cancer awareness, we launch for the second time the official Pink Ribbon ribbon AND a matching capsule collection to support Pink Ribbon. This edition is a special tribute to caregivers. The ribbon is a unique design, inspired by the stories of four (ex-)breast cancer patients. Each story, woven into the design, highlights the indispensable role of caregivers as bright spots in difficult times. Both the ribbon and the capsule collection exude connectedness, with the powerful message “Stronger Together” as the central theme.

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Four stories, one ribbon

MARIE-ODILE DE BECK
My design symbolizes the journey from illness to recovery, inspired by the metaphor of a lighthouse in the mist. Caregivers are depicted as this lighthouse, guiding us out of the darkness.

ANJA LEGIEST
I started with a pitch-black ribbon, as that’s how life feels after a breast cancer diagnosis. Then, bright spots appear along my path in the form of family, friends, and caregivers who stand by your side, walking the journey with you.

ANJA LEGIEST
Ik ben vertrokken van een gitzwart lint, want zo ziet je leven eruit na borstkankerdiagnose. En dan komen er lichtpuntjes op mijn pad onder de vorm van familie, vrienden én hulpverleners die naast je staan aan de zijlijn om jouw traject met je mee te lopen.

CHLOÉ CLAUWEART
The combination of straight and organic lines represent the contrast you feel when receiving a cancer diagnosis. Life goes straight lines, but for you personally, everything stands momentarily still.

KATTY VERRIEST
Originally the ribbon was blank, because living with cancer is the beginning of a blank page. I then added ballpoint pens and hearts to give color to give color to the moods during treatments and to the long-awaited remission.

“During my treatments, I found peace in making works of art. I created a website www.chloeclauwaert.be and did what I always wanted to do but never found time for. Designing this ribbon for Pink Ribbon feels like icing on the cake.”

Chloé Clauwaert

“Annick, my caregiver, has made the difference by being my bright spot before, during and after my treatment. She calmed my personal storm by listening, giving advice advice, comforting, and being there at all times for any question.”

Anja Legiest

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CKS x Pink Ribbon collection

CKS went a step further and complemented the Pink Ribbon ribbon with an exclusive collection. Expect a sweater, a hoodie, two pairs of socks, and a scarf. The graphic element, which is woven throughout the entire line, symbolizes the light at the end of the tunnel and creates a harmonious connection between the ribbon and the capsule collection.

We're stronger together

With this collaboration, we want to give women not only a sense of self-confidence and positivity, but also make a valuable contribution to society by bringing attention to a subject that affects many women deeply. In addition, 15% of the proceeds of the CKS x Pink Ribbon collection will go to Pink Ribbon.

The CKS x Pink Ribbon collection will be available exclusively on cks-fashion.com from September 24, 2024 and in all CKS stores from September 25, 2024.

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#cksxpinkribbon

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Four stories, one ribbon