From concept to closet:
the making of CKS

During the Week of Belgian Fashion, we proudly highlight our roots as a 100% Belgian label. Our colorful collections, all designed in Belgium, create instant happy vibes by boosting your self-confidence. Curious about what goes on behind the scenes? From design to marketing, discover how our different teams bring the CKS collection to life and shape every step of the creation process.



WVDBM CKS
WVDBM CKS contest

From concept to closet:
the making of CKS

During the Week of Belgian Fashion, we proudly highlight our roots as a 100% Belgian label. Our colorful collections, all designed in Belgium, create instant happy vibes by boosting your self-confidence. Curious about what goes on behind the scenes? From design to marketing, discover how our different teams bring the CKS collection to life and shape every step of the creation process.

New arrivals Women - women's clothing New arrivals Women - women's clothing

DESIGN

Did you already know that our headquarters is located in Vilvoorde? The design team creates four collections a year there, always looking for new color combinations, beautiful fabrics, surprising prints and strong fits. From spotting trends in cities like Paris and Copenhagen to influences from nature, art and everyday life: our inspiration comes from everywhere. We translate all these impressions into the unique DNA of CKS. The design team likes to mix textures, colors and unique designs into the fabrics and build on each other's expertise. Everyone contributes and plays an indispensable role in the craative process. Nothing makes them prouder than spotting women confident in CKS outfits!

DESIGN

Did you already know that our headquarters is located in Vilvoorde? The design team creates four collections a year there, always looking for new color combinations, beautiful fabrics, surprising prints and strong fits. From spotting trends in cities like Paris and Copenhagen to influences from nature, art and everyday life: our inspiration comes from everywhere. We translate all these impressions into the unique DNA of CKS. The design team likes to mix textures, colors and unique designs into the fabrics and build on each other's expertise. Everyone contributes and plays an indispensable role in the craative process. Nothing makes them prouder than spotting women confident in CKS outfits!

CKS team working CKS team working
CKS team reviewing fabric CKS team reviewing fabric
PD & Buying Team

PRODUCT DEVELOPMENT & BUYING

The goal of the Buying & Product Development team? To bring the vision of styling to life in collaboration with the manufacturers they are in contact with on a daily basis. Product Development is not just about making sure CKS clothes look good, but more importantly that they fit well! They effortlessly translate styling ideas into fits that fit perfectly within the CKS collection. Buying, in turn, provides an umbrella that focuses on manufacturer relations, production planning, price negotiations and sustainability initiatives.

PRODUCT DEVELOPMENT & BUYING

The goal of the Buying & Product Development team? To bring the vision of styling to life in collaboration with the manufacturers they are in contact with on a daily basis. Product Development is not just about making sure CKS clothes look good, but more importantly that they fit well! They effortlessly translate styling ideas into fits that fit perfectly within the CKS collection. Buying, in turn, provides an umbrella that focuses on manufacturer relations, production planning, price negotiations and sustainability initiatives.

New arrivals Women - women's clothing New arrivals Women - women's clothing

MERCHANDISING & LOGISTICS

MERCHANDISING & LOGISTICS

The Merchandising and Logistics team are the smart links that make sure our collection is always in the right place at the right time. An event in a CKS store or a web shoot? They take care of the necessary replenishments, and provide the samples to bring the collection into focus on time. As "guardians" of the stock, the Merchandising team looks at what is needed and where it is lacking. They keep a finger on the pulse of what is working well and not so well in the collection, so we can surprise you even better next season.

The Merchandising and Logistics team are the smart links that make sure our collection is always in the right place at the right time. An event in a CKS store or a web shoot? They take care of the necessary replenishments, and provide the samples to bring the collection into focus on time. As "guardians" of the stock, the Merchandising team looks at what is needed and where it is lacking. They keep a finger on the pulse of what is working well and not so well in the collection, so we can surprise you even better next season.

New arrivals Women - women's clothing New arrivals Women - women's clothing

MARKETING /
E-COMMERCE

De missie van het Marketing en E-commerce team is om de juiste doelgroep te bereiken met behulp van een sterke merkidentiteit én een mix van online en offline kanalen. Hierbij start alles vanuit de collectie die wordt vertaald naar marketingcampagnes, visuele concepten en fotoshoots. Van de webshop, alle concept stores tot socialmediakanalen en nieuwsbrieven: het marcom team verspreidt vanuit hun expertise zowel inspirerende content als commerciële boodschappen via verschillende dragers. Denk aan nieuwsbrieven, ads, social media content maar ook etalages en POS-materiaal op de winkelvloer. Daarnaast beheren en optimaliseren ze de webshop voor een instant happy shopervaring online!

PD & Buying Team

MARKETING /
E-COMMERCE

The mission of the Marketing and E-commerce team is to reach the right target group using a strong brand identity and a mix of online and offline channels. Here everything starts from the collection which is translated into marketing campaigns, visual concepts and photo shoots. From the webshop and all concept stores to social media channels and newsletters: the marcom team uses their expertise to distribute both inspiring content and commercial messages through various media. Think of newsletters, ads, social media content but also shop windows and POS material on the store floor. They also manage and optimize the webshop for an instant happy shopping experience online!

CKS team working CKS team working
CKS team reviewing fabric CKS team reviewing fabric
PD & Buying Team

WHOLESALE

The Wholesale team ensures that CKS can be found not only in our own shops, but also at a host of multibrand concepts, both online and offline! In Belgium, our account manager manages the distribution to all b2b customers from the showroom in Vilvoorde. Every season she dives into the stores and discovers new locations where CKS is not yet available. Our back office colleagues then see to it that everything goes smoothly from purchase to delivery to the customer. In addition, the Wholesale team works abroad with independent agents who sell CKS to buyers in their own region. Today we are active in the Netherlands and Spain, but soon we hope to conquer the rest of Europe with our happy vibes!

WHOLESALE

The Wholesale team ensures that CKS can be found not only in our own shops, but also at a host of multibrand concepts, both online and offline! In Belgium, our account manager manages the distribution to all b2b customers from the showroom in Vilvoorde. Every season she dives into the stores and discovers new locations where CKS is not yet available. Our back office colleagues then see to it that everything goes smoothly from purchase to delivery to the customer. In addition, the Wholesale team works abroad with independent agents who sell CKS to buyers in their own region. Today we are active in the Netherlands and Spain, but soon we hope to conquer the rest of Europe with our happy vibes!

SALES & CONCEPT STORES

SALES & CONCEPT STORES

With us you will find the perfect happy vibes and the latest collections in our concept stores! Our enthusiastic colleagues are ready to help you with great expertise and personal advice. Whether you are looking for a casual outfit for a day out or an elegant look for a special occasion, we will make sure you look radiant.

With us you will find the perfect happy vibes and the latest collections in our concept stores! Our enthusiastic colleagues are ready to help you with great expertise and personal advice. Whether you are looking for a casual outfit for a day out or an elegant look for a special occasion, we will make sure you look radiant.

New arrivals Women - women's clothing New arrivals Women - women's clothing

WATCH THE BEHIND THE SCENES VIDEO

WATCH THE BEHIND THE SCENES VIDEO

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