Privacy Policy

CKS Fashion NV offers you the best possible service. We use your personal data to optimise our services and our offer via our shops, websites, apps and social media channels. We collect your data when this is needed to provide a service, when you have shared your data with us and have given us permission to collect the data, or when legislation requires us to do so. This privacy policy was drawn up to justify why, for which purposes and how we use and protect your personal data. We also explain why and how we share your personal data with third parties. These data are used for different, and often necessary, purposes.

Why do we collect personal data?

We collect diverse types of personal data for different purposes.

We do this so that our (online) services are pleasurable and convenient. Your privacy is guaranteed. We secure your data in accordance with general standards that are commonplace in the industry. Whenever possible, we try to make your data anonymous or we apply special technical measures so that your data cannot be traced back to you.
In the following cases we will have to process your data in order to carry out our services properly:

1. When this is necessary to deliver a service, e.g. as part of purchases and deliveries of orders via our online shops.

2. When you shared your data with us and gave us permission to process your data, e.g. in the following cases:

  • Registering on our websites and apps to simplify use
  • Saving your settings to make using our services as pleasant as possible
  • Subscribing to our e-mail newsletters
  • Membership in our online communities (social media channels)

When legislation requires us to request and process your data.

Depending on what you share with us, we can use the personal data for the following purposes:

  • Sending offers via e-mail or per post
  • Marketing knowledge, improvement and optimisation of our services
  • Targeted marketing campaigns and/or collaborations with third parties to develop actions that suit your interests

When you apply for a job at CKS Fashion NV, we process the personal data that you provide to us (in writing or verbally), that follow from tests and that we collect ourselves, such as publicly available data on the internet or when checking references. We only use this data for the processing of your application and of course treat it confidentially.

Which personal data do we collect and what are they used for?

Depending on what you share with us, we can store and process the following personal data:

  • First name and surname
  • E-mail address
  • Telephone number
  • Address
  • Country
  • Postcode
  • House number
  • Street
  • City
  • Sex
  • Date of birth
  • Payment data
  • National number (in Belgium)
  • Buying behaviour
  • Clothing and shoe size
  • Colour & size of products you purchased
  • Preferred branch store
  • Data concerning the members of your family
  • Information about your online activities on our service
  • When you apply for a job at CKS Fashion, we process the personal data that you provide to us (in writing or verbally), that follow from tests and that we collect ourselves, such as publicly available data on the internet or when checking references.

These personal data are processed, stored and used in different places within CKS Fashion to perform our services optimally.

1. In our shops

You can share all the abovementioned personal data with us when you use our tablets in shops or by sharing them with our shop personnel. You do not have to register if you place an order via the tablet or at the cash register, but we do need a few personal data to deliver your order.

We may also ask whether you are interested in becoming a member of a loyalty programme and/or want to receive our newsletter when you are at the cash register. After your consent our employees can input your data and register you as a newsletter subscriber or as a ‘member’. You can register yourself via our websites or apps, but our employees are happy to do this for you as an extra service. When you register, you will be kept informed of the latest trends, attractive offers and members can accumulate points for discounts with our loyalty programmes.

2. On our websites

We also need a number of personal data when shopping online on our websites.

Please note that we use a secure SSL connection when you place an order on our websites. We register the colour and size of your order so we can ship the correct product and for marketing purposes. These two data are replaced with encrypted data (pseudonymised) and cannot be traced back to you when they are used for marketing purposes. Your name, (delivery) address and payment data are required for processing and delivering your order. We only ask your sex so we can address you personally. We use the date of birth to confirm that you are not a minor. If you granted permission, we use your date of birth to send you special birthday promotions or discounts on your birthday. We use your e-mail address and telephone number to inform you about the order you placed. If you gave us permission, we also send you a newsletter periodically via e-mail.

3. In our apps

We use several apps for our brands. Depending on the app, we ask you to share certain personal data with us.

These data are needed to register for one of our loyalty programmes. Your name and e-mail address are needed to create your account. You can input this information yourself on the website or in the app. Our employees can help you create an account in shop; in that case they will ask for your personal data. After you grant permission, they will input these data into our system. We use your date of birth to ensure you are not a minor and to send you a birthday promotion on your birthday.

Once all the data have been input, a unique member number will be created for you. This number enables you to accumulate points and exchange them for discounts in our shops. We also use these data to build a database where we can analyse our products, purchase periods and service. If you have granted permission, you will also receive personalised e‑mails with relevant information based on your interests.

4. Via our social media channels

Our brands use various social media channels. We use these channels to connect to our customers and for diverse marketing purposes. We can see certain personal data on some social media channels. We use the following social media channels:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • Youtube
  • Linked-In

We do not save these personal data and we are not responsible for them. You decide what you share with us. You can change your data in the privacy settings of the various social media platforms. When using these platforms, you are bound by the privacy policy of the relevant social media platform, not by our privacy policy.

5. Via our Customer Service department

In most cases our Customer Service department is contacted regarding questions, complaints, payments and/or returns of previous purchases. If you contact our Customer Service department, we ask you to share some personal data with us. Depending on the question, we can ask for more information about your purchase and/or order than is mentioned in point 3, such as a receipt or order number.

To be able to serve you better, the information regarding your purchase and/or order is needed to look up your data. In the event of a reimbursement or return, we need your name and bank account number. We register your e-mail address and/or telephone number so that we can contact you about your question, complaint, order and/or return. We can also use these data later to check whether you are satisfied with the help you received from our Customer Service department.

6. At our headquarters

If you use our websites or apps then the processing will take place within one or more of our headquarters, which are listed above.
We may exchange your personal data between our headquarters because a number of internal processes are integrated. We share these personal data via secured channels so your privacy is guaranteed.

Automatically collected data

We automatically collect data when you use our websites, apps and social media channels. If you use one of these (online) services then we can store data that may be traced back to you directly, namely:

  • IP address
  • Domains of other sites that you visited to arrive at our websites
  • Information related to pages that you visit on our websites, such as
  • Date
  • Time
  • Duration of your visit
  • Pages visited on our online shops and apps
  • Information regarding the use of visited pages
  • The browser you used and the version

We use the IP address to determine the number of visitors. We use the other data to improve and optimise our service.

How do we protect your personal data?

We cannot reveal how exactly we protect your personal data in order to avoid abuse or targeted attacks. We implement suitable technical and organisational measures that fulfil the present state of technology to protect your personal data.

Sharing with service providers and third parties

We are bound by Belgian, Dutch and European legislation with regard to sharing personal data with service providers and third parties. We share your data with third parties who play a role in executing our service, for example those who process and deliver your online orders. We can also exchange your data with other parties who we call in to improve our services and our marketing activities. Thanks to data processing agreements with these parties, we can ensure the safety of your personal data. We treat all the personal data that we receive confidentially and with the greatest care. We will only share with our partners the personal data that are required for the service and/or marketing objective. We make your data anonymous so that they cannot be traced back to you and the data exchanges only take place via secure channels. We guarantee your privacy.

Expiration date and inspection

Your personal data have an expiration date. We make a distinction between different types of data and information. All data will only be kept as long as necessary for the processing purposes described above. The following retention periods are applied:

  • We store tax, social or legal data (which may or may not be part of documents) for as long as required by law, increased with a period of 1 year. This allows us to correctly remove the data from our systems and archives.
  • When you apply for a job at CKS Fashion your data will be store for a maximum period of 24 months.
  • The following retention periods apply to the data that you as a customer share with us:
    • We automatically delete the data after seven years unless you give us permission to keep and use these data once again or unless we are legally required to store the data longer.
    • When you close online account, the data in your online account that we do not need to prove your transactions will be deleted after 6 months. This concerns, for example, your login details, your (encrypted) password, the names of your family members, indicated preferences, etc. This storage allows you to reactivate your account if desired. The same applies to data that you remove from your account yourself.
    • If you do not log in to your online account for a period of 2 years and do not use it in any other way, we will send you an e-mail with the message that we will delete your online account, unless otherwise stated. After deleting, you can reactivate your account during the period stated above.
    • If you have not shown any engagement to our e-mails for 3 years, your data will be removed from that processing and you will no longer receive e-mails. You will first receive a warning before this processing is stopped.
    • Cookies: We refer below to the cookies-section of this privacy policy.
  • In a number of cases, for example when you ask us to stop being contacted by us, we can store your core data in a "non-contact" file for 36 months, in order to prevent you from being contacted by us during this period.
  • Data that is the subject of a dispute or that can reasonably be assumed to be used in a dispute is kept as long as necessary to be used in that dispute.

Once you have shared data with us, you have the right to access, alter, transmit or delete these data at any time if the law allows it. If you file this request with us, we will try to realise it within one month of receiving the request. We will contact you if this is not feasible and extend this period by maximum one extra month.


You retain the right at all times to gain access to the data that we have collected about you (right to access). You can improve this data, add to it (right to rectification) or delete it (right to be forgotten). You can request a data processing limit or protest automated decisions. If desired, you can request that your data be transferred to a third party (right to data portability). Moreover, you have the right to withdraw your permission at all times. If you want to use the abovementioned rights, please e-mail to

Finally, you always have the right to lodge a complaint with the data protection authorities if you believe that we are not dealing with your data carefully enough. For the Netherlands you can lodge a complaint with the Personal Data Authority, for Belgium you can contact the Privacy Commission.

Amending personal data

If you decide to utilise your abovementioned right(s), you can do this via our websites and apps. If you encounter problems (for example you cannot access your data or you cannot change them), please submit a request to our Customer Service department. Indicate what you want to do with your personal data. The contact data for our Customer Service department are below.

If you subscribed to our newsletter, you can unsubscribe at any time. The ‘unsubscribe’ button is at the bottom of the newsletter. Click on the button to unsubscribe. You will no longer receive our newsletter unless you subscribe once again.

Parental consent

We are only permitted to process the personal data of minors after we have received consent from the parent or guardian. If we discover that the personal data of minors are being processed, we will delete these data within one month of discovery unless we are legally required to store these data.


We use cookies and other techniques, such as JavaScripts and web beacons, on our websites. Because we want to guarantee your privacy and improve the user-friendliness of your visit(s) to our websites, it is important that you know why we use cookies and how. Below, we try to provide as much information as possible about the use of cookies on our websites.

1. What are cookies?

Cookies are small, simple text files that your computer or mobile device saves when you use our websites. You can accept or refuse cookies when you visit our websites. We use cookies to offer functions on our websites. Cookies also make it easy for you to place an order. We use the cookies to analyse data for marketing purposes. If you refuse the use of cookies then a number of website functions might not be available. In general, cookies have an expiration date and are automatically deleted when they are no longer valid. Some cookies are deleted immediately after the session, while other cookies are saved on your computer for longer.

By using cookies and other techniques we ensure that:

  • Visiting our websites becomes easier
  • You do not have to enter or receive the same information every time you visit our online shop
  • We can offer you functions like a shopping cart
  • We can analyse how our online shop is used and where improvements can be made
  • We can provide an online shopping experience that is more relevant to you due to ‘personalisation’ techniques such as product recommendations and showing/hiding certain blocks or items on the website
  • Ads reflect your needs and interests and we prevent you from seeing a certain ad too often

2. What kind of cookies do we use?

There are required, functional and analytical cookies as well as advertising and social media cookies. You can indicate whether you only want to use required cookies or the other types too.

2.1. Functional and analytical cookies

These cookies are necessary in order to offer a functioning online shop. They help you navigate and search the website. These are cookies that are only saved during a specific visit. These cookies are deleted automatically when you close the browser.

Functional cookies ensure that our online shop functions correctly. We collect statistics from website users with analytical cookies. By measuring website use, we can continue to improve and optimise our websites.

Examples of functional cookies in our online shops:

  • A notification appears when an order is not complete so that you don't lose the items in the shopping basket
  • Browser settings are saved so that you can view our websites perfectly on your desktop computer, laptop, tablet or mobile device
  • Login data are saved so that you do not have to enter them each time
  • The websites are loaded smoothly so they remain functional and accessible
  • Tracing possible misuse or possible problems on our websites (successive failed login attempts are registered)

Examples of analytical cookies on our websites:

  • The IP address is made anonymous
  • Technical characteristics like the browser that you use and the resolution of your computer, tablet or mobile screen
  • How you got to our website (via which page)
  • When and how long you visit or use our website
  • Whether you use our functions (placing an order)
  • Which pages you visit in our online shop

2.2. Advertising cookies

Advertising cookies enable us to show you (via third parties) relevant ads/offers at the right moment. With the help of these cookies, we also ensure that you do not see an ad too often. We strive only to show ads if we think they are interesting for you.

Examples of advertising cookies on our websites:

  • We can keep track of which ads you have seen and prevent you seeing the same ad too often
  • We can keep track of how many visitors clicked on a certain ad
  • We can keep track of how many orders are placed via a certain ad

2.3. Social media cookies

Social media cookies make it possible to share items/products on social media, to follow or like our pages and enable our Customer Service department to chat with you if desired.

Social media cookies are applied if you click on one of the social media icons.

Examples of social media cookies on our online shops:

  • You can share certain pages on your social media channel
  • You can ‘follow’ our brands
  • You can ‘like’ our brands

3. Delete cookies?

You can delete cookies from the browser. Depending on the browser that you use, the websites below will show you how to delete cookies from your browser. For the most frequently used browsers like Internet Explorer, Google Chrome and Firefox you can press the key combination CTRL+SHIFT+DELETE within the browser. A screen will appear where you can delete cookies, amongst other things.

Click on the link for your browser to go to the page that explains how to delete cookies:

What are JavaScripts and web beacons?

JavaScripts and web beacons are standard internet techniques that, together with cookies, ensure that a system can collect information (JavaScripts), can save information in small, simple text files (cookies) and then send it (web beacons).

Camera surveillance

Camera surveillance is used in a number of our stores and our company buildings. The cameras are used to ensure the safety of our customers and staff, and our goods. Therefore, it can happen that you are filmed, images are recorded and temporarily stored.

The retention period is never longer than one month, unless the recorded images can contribute to the proof of a crime, damage or nuisance or to the identification of a perpetrator, a public order interferer, a witness or a victim.

Contact data

If you have questions regarding privacy or want to utilise your rights then you can use the form on the websites or you can contact us via one of the contact points below. Please contact

Changes to the Privacy Policy

We will update the Privacy Policy when changes are made to our service and/or based on feedback from our customers. At the end of this document you'll find the version date of the document (when the policy was last updated). We advise you to read this policy every now and again so that you stay up to date with how we deal with your personal data. If we make important changes to our Privacy Policy, we will inform you in due course.

Version: 15.10.2019

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